Discount Tire and Continental Tire will collaborate with the WNBA on promotional efforts, the WNBA said. The companies will receive media exposure across a variety of platforms, including TV visual signage and on-court virtual signage during WNBA national broadcasts, as well through the league's official social and digital sites.
"We are proud to partner with the WNBA, a dynamic collaboration that celebrates strength, perseverance and the power of teamwork," Dean Muglia, chief executive officer of Discount Tire, said.
"Just as the WNBA continues to amaze basketball fans, Discount Tire strives to amaze our customers by empowering them with the right tire choices based on vehicle, driving preferences and geographic location to make buying tires more inviting, easy and safe. We are excited to support the WNBA and their passionate fan base."
Discount Tire operates retail stores in nine WNBA team's markets and offers online tires and wheels sales to all U.S. consumers.
"We are excited to partner with Discount Tire as a sponsor of the WNBA," Travis Roffler, director of marketing, Continental Tire the Americas, said.
"We've been a longtime supporter of college basketball so we're pleased to add the WNBA to our partnership portfolio as well. We're thrilled to align with Discount Tire and the WNBA, as three brands that exemplify top performance."