SCOTTSDALE, Ariz. — Discount Tire will be getting his share of kicks for the next few years.
The tire dealership has agreed to a multiyear partnership with Major League Soccer (MLS), including Discount Tire being named as the official tire retailer of the MLS, the MLS All-Star Game presented by Target and the MLS Cup presented by Audi.
The partnership also means that Discount Tire will integrate into MLS broadcasts and advertise on MLS Season Pass and FOX, be featured in-stadium promotions, offer customer sweepstakes and put on marketing and community outreach programs locally at many of Discount Tire's 1,200 retail stores across 39 states.
Michael Zuieback, executive chairman at Discount Tire, said as a soccer fan, he's seen the growth of soccer in the U.S.
"We look forward to partnering with MLS to support local neighborhoods and to bring Discount Tire's message of making tire buying easy and inviting to fans and viewers nationwide," he said.
Discount Tire operates retail stores that sell tires, wheels and wiper blades in 20 of the home markets for current MLS clubs. The dealership said that it will be holding local activations designed to support youth soccer while offering fans special experiences and Discount Tire branded apparel.
Carter Ladd, MLS chief revenue officer said "consumers trust Discount Tire, and we look forward to working together to further reach and engage with MLS' loyal fan base."
The MLS has added 11 clubs over the last eight years, and now has 29 teams. San Diego will join the league next season.
Discount Tire also announced a partnership to be the official tire retailer of Inter Miami CF, and is collaborating with Continental Tire, a longtime supporting partner of MLS and pro soccer in North America, to sponsor the Portland Timbers, Seattle Sounders FC, FC Cincinnati, Nashville SC and Chicago Fire FC.
