CLEVELAND — Bridgestone Americas' retail operations has crafted a customer-loyalty rewards program, dubbed myCFNA Rewards, in cooperation with Credit First National Association.
Customers who carry a Bridgestone Retail Operations-branded CFNA credit card can earn up to 4% back in rewards at BSRO locations — Firestone Complete Auto Care, Tires Plus and Wheelworks branded stores.
Customers who carry the CFNA Mastercard can also earn 2% back in rewards on gas and other automotive purchases, and 1% back in rewards on all other purchases where the CFNA Mastercard is accepted in the U.S., according to Cleveland-based CFNA, a limited purpose, nationally chartered credit-card bank.
"CFNA customers have even more reasons to spend, earn, and save at BSRO's nearly 2,200 tire and vehicle service centers across the United States," Adam Pizzurro, director, sales, marketing and new product development at CFNA.
"myCFNA Rewards allows cardholders to earn points for every dollar they spend, making caring for their vehicle simple and even more rewarding."
Earlier this year, CFNA designated Mastercard as its exclusive payments network for all BSRO- branded credit cards, both private-label and general-purpose co-brand.
Using myCFNA Rewards is streamlined and paperless, the partners said. For every 1,000 points earned, cardholders will receive a $10 reward off a future purchase at a BSRO location. There are no coupons to print or codes to scan; the reward will automatically be applied as a statement credit after the cardholder's next qualifying purchase at a BSRO location.
