NASHVILLE, Tenn. — Bridgestone Americas is running a three-week environmental-awareness campaign — dubbed "Download the App, Plant a Tree" — through its Firestone Complete Auto Care and Tires Plus retail outlets encouraging customers to act sustainably by reducing paper waste.
The company's Bridgestone Retail Operations (BSRO) subsidiary launched the campaign on Earth Day, April 22, and will continue to promote the initiative through May 12, the conclusion of Bridgestone's Sustainable Business Week.
BSRO is partnering with the National Forest Foundation to plant a tree for every new My Firestone and Tires Plus app downloaded.
"At Bridgestone Retail Operations, we are committed to being a trusted neighbor in every community we serve. A critical part of that commitment is ensuring future generations inherit a more sustainable world," BSRO President Marko Ibrahim said.
"Downloading our apps is easy and reduces our paper usage in stores every day, but by downloading our apps during this campaign, we can all make a positive, long-term impact for our planet. We hope customers will join us on this important sustainability journey."
Download the App, Plant a Tree supports the Bridgestone E8 Commitment, which established eight values to solidify the company's commitment to a more sustainable future.
The campaign is designed to reduce paper use at the company's 2,200 retail locations through a transition to digital processes, Bridgestone said, and thus serves as an example of the company's commitment to "Energy," "Ecology" and "Efficiency."
The My Firestone and Tires Plus apps serve as digital glove boxes, allowing customers to book appointments, manage vehicle service history, and explore offers through the convenience of their mobile devices.
In addition to the campaign, BSRO said its sustainability initiatives include the expansion of maintenance services and charging resources for electric vehicles and the recycling of nearly every product and byproduct used at stores.
In 2022, BSRO said its store locations recycled:
- 9.22 million tires, enough to cover 230 football fields
- 675,660 pounds of used wheel weights; and
- 9.74 million pounds of scrap metal
The National Forest Foundation leads forest conservation efforts and promotes responsible recreation by engaging citizen and leveraging private and public funding.