MYRTLE BEACH, S.C. — Black's Tire Service Inc. (BTS) held its 2023 Sales & Leadership Conference recently at in Myrtle Beach, gathering as a team for the first time in person since in three years.
More than 600 BTS members and their families, along with 30 tire, parts and supply vendors joined in on the weekend celebration, helping BTS celebrate its 94th year in business. The theme of the event was "Let's go together."
"It was nice to be back live with our BTS team and families," Rick Benton, BTS' vice president of sales and marketing, said. The last time the group gathered in person was in January 2020.
Benton said the team focused on building on Black's Tire core values "that have built our company since back in 1929:" Team; family; trust; serve.