"We talk about that value, and how we live it," Mr. Pons said.
Chapel Hill also strives to give back to its employees, according to Mr. Pons. Among the benefits Chapel Hill offers are 10 paid time-off days after one year of employment; profit sharing; paying 50% to 74% of employee medical premiums; a retirement plan with employer match; a bonus and incentive program; free snacks and beverages; a Christmas savings plan; and 100% community college reimbursement.
For Mr. Pons, the advantages of strong employee benefits are simple, but also part of a larger picture.
"We feel that happy employees equal happy customers," he said. "Benefits are important, but they don't define the workplace. What defines the workplace is your culture. We talk about values and culture right out of the gate, and I don't think our competitors do."
Stevie Cannada, an automotive technician at Chapel Hill Tire, started out as a general service technician doing tire changes and worked his way up to automotive technician, the position he has today.
"I couldn't be happier," Mr. Cannada said. "We all treat each other like family. I couldn't feel more at home.