MERIDIAN, Idaho — ASA Automotive Systems Inc. has struck a deal with Phocas Software to provide companies running ASA's TireMaster Enterprise and TireMaster GTX software access to Phocas' data analytics solution.
The arrangement is designed to make it easier for ASA dealers to start using Phocas to mine value from their business information and make data-driven decisions, ASA said, noting that Phocas is an ASA "Premier Business Partner."
In addition to delivering an integrated technology solution, Phocas will participate in ASA conferences and sales meetings, and work closely with ASA on joint marketing and education efforts.
"Phocas has worked with the automotive aftermarket for many years, helping them unlock the value from the data captured in internal systems and silos," Phocas U.S. President Jay Deubler said.
Adding the power and simplicity of Phocas' data analytics solutions will help the thousands of tire and auto shops using ASA software improve how they use data for things such as planning, forecasting, reporting and decision-making, Mr. Deubler said.
"This partnership is a great opportunity for us to work with an industry leader and increase the reach of our software in a growing market."
Among the specific activities ASA said it expects the Phocas arrangement to impact are: Making data analytics more accessible; improving inventory, rebate, sales and order tracking; turning raw data into easy-to-read charts, tables and graphs; monitoring customer buying trends; and uncovering sales opportunities.
"Getting value from data is becoming increasingly more important for our customers in the competitive aftermarket industry," Dave Vogel, general manager of ASA Automotive Systems, said.
"While data analysis has traditionally been an IT function, Phocas has made data analytics and reporting something that everyone across the company can use to help them do their jobs better and contribute to the bottom line."
Hasan Askari, executive director of enterprise sales at ASA Automotive Systems, said, "We look forward to helping our customers learn more about Phocas and how to use data analytics to grow their businesses."
Oxford, England-based Phocas Software describes itself as a "business intelligence" company focused on helping manufacturing, distribution and retail customers turn their company data into results using SaaS data analytics solutions.
ASA Automotive Systems develops software for independent tire dealers and automotive service providers, serving retail, wholesale, commercial and retreading enterprises.