GREENVILLE, S.C. — In tribute to the most famous plumber of all time ― Nintendo's videogame star Super Mario ― Michelin North America Inc.'s BFGoodrich brand is giving free tires to plumbers named "Mario" in honor of National Tradesmen Day on Sept. 20.
The tongue-in-cheek tire giveaway is part of the BFGoodrich Tires Tradesmen Support Program, and, according to the company, a nod to the hard-working men and women who build and maintain the world on National Tradesmen Day.
From Sept. 20 through Sept. 27, plumbers named Mario can visit pages.bfgoodrichtires.com/mario to be entered to win a set of four All-Terrain T/a KO2 tires for a work vehicle, while supplies last.
Not a plumber named Mario? No problem. The BFGoodrich Tires Tradesmen Support Program is open to all tradesmen and tradeswomen in the U.S. and Canada, regardless of name or trade. The program offers discounts on the BFGoodrich All-Terrain T/a KO2 tire.
Tradesmen who purchase a set of four tires are eligible for a $70 discount or a $100 discount if they are members of a partner association. The program also offers 24/7 worksite assistance, a 30-day satisfaction guarantee and chances to win VIP experiences to BFGoodrich-affiliated races, such as the SCORE Baja 1000 and the Mint 400. Learn more at bfgoodrichtires.com/tradesmen.
Tire recipients must be able to validate that their legal first name is "Mario" and that their occupation is plumbing. Only U.S. residents are eligible. Complete terms and conditions are available at pages.bfgoodrichtires.com/mario.