LAS VEGAS — Roy Littlefield IV of the Tire Industry Association and Michael Matthis of Atturo Tire are among the guests in the latest special edition SEMA episode of the Gain Traction Podcast, the exclusive podcast of Tire Business.
Other guests include Sam Felberbaum, president of Prinx Chengshan North America; Lance Bullock, president of OE Wheels, 4Play Wheels and Defiant Wheels; and Norris Marshall, co-founder of Blueprint engines and a member of the SEMA board.
Lance Bullock, Sam Felberbaum, Norris Marshall
The guests discuss the challenges and opportunities faced by the automotive aftermarket industry as technology evolves and consumer preferences shift. How are industry leaders addressing issues like right to repair, product innovation, and market expansion?
Host Mike Edgealso discusses the right to repair legislation, new product launches, the importance of face-to-face interactions at trade shows, sports marketing strategies and the value of industry associations such as SEMA. They also discuss market trends, product innovations and strategies for growth in the automotive aftermarket industry.
To hear the podcast, click here.
To see a list of podcasts, click here.
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