Michelin North America Inc. brought media north of Montreal, Quebec, on Feb. 26-28, 2020, to test drive and learn more about the X-Ice Snow, a studless winter tire that will replace the X-Ice Xi3, and the X-Ice North, a studded tire coming to Canada.

The Tire Technology International Awards for Innovation and Excellence were a celebration of recent advancements in tire technology, progress toward a greener industry and the personal achievements of some individuals.

The annual California Tire Dealers Association (CTDA) / 1-800EveryRim New Year Luncheon was held Jan. 29.

K&M Tire held its 2020 K&M Tire Dealer Conference and Trade Show on Jan. 23-24 in Columbus. The annual conference hosted hundreds of K&M Tire customers and included a trade show, entertainment, prizes and a number of informational seminars.