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September 26, 2022 04:25 PM

Pet project: Tire dealer starting new endeavor

Don Detore
[email protected]
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    Jerry Kaye and Ron Katz with images of pets
    Jerry Kaye and Ron Katz
    Jerry Kaye and Ron Katz

    It might seem a little odd — "crazy" as he described it. The dog-eat-dog world of the tire and auto service industry is a challenge enough, especially when you're operating three stores situated hours apart.

    Ron Katz, however, found a million-and-half reasons to say yes.

    The Midas of West Palm Beach dealer — and winner of the 2021 Tire Business Humanitarian Medal for his charitable work in his community — is opening another shop. But it's a business unlike his others.

    Katz and his business partner Jerry Kaye plan to open a franchised Pet Supplies Plus outlet, part of a privately held specialty pet store retailer, with more than 550 locations in the U.S. The new Florida store, located in Boynton Beach, is in development and could be open by Thanksgiving, if all goes well.

    Don Detore

    So, why would two partners, already operating successful automotive repair shops in West Palm Beach, Cocoa Beach and Cutler Bay, Fla., invest $1.5 million into a business neither knows much about?

    With a name like Katz, it makes perfect sense.

    "It's crazy, I know," said Katz, who turned 60 recently. Kaye is in his early 80s.

    "My mom asked, 'Why are you doing it at your age?'

    "I know I'm not going to retire," Katz replied. "And if I could financially, with my ADHD, I can't stay away anyway. It's going to be a lot of fun. I'll be dealing with the community, have a lot of community events. I love doing that. It's right up my alley."

    There's no doubt Katz relishes interacting with the community, whether it's servicing cars or fundraising for community members and/or agencies. His incredible service work — he raised money, food and other goods for hurricane victims in Puerto Rico and Haiti, among other charitable deeds — is renowned throughout the Midas community.

    Jerry Kaye and Ron Katz break ground on a new venture, Pet Supplies Plus.

    But a pet store?

    Katz said Kaye wanted to do something "to give him some fulfillment during the day," since he isn't involved much in the Midas shops. So the pair began to consider options.

    "What do we like to do? What is recession-proof? What is essential?" Katz asked himself. "Each time we asked those questions, the answer was always pets. We love cars, and we love animals."

    Katz and his wife Claudia have three pets: A poodle, named Ricky; a macaw, named Lucy; and a shepherd-mix dog, named Jimmy. He gave the blue-and-gold macaw to his wife as a wedding gift — 30 years ago.

    "That bird is supposed to outlive us," he said.

    The poodle and macaw are named after "I Love Lucy" characters, while the shepherd mix, the newest in his clan, was named after Jimmy Buffet.

    Katz said he wanted to be part of a franchise entity, similar to Midas, because of the guidance and support it provides.

    He talked with enthusiastic Pet Supplies Plus franchise owners, who sold him on the franchise's ability to be profitable as early as six months into ownership.

    "We fell in love with Pet Supplies Plus," he said.

    Katz found an ideal location, located about 17 miles down the road from his West Palm Beach Midas store. The new 6,100-sq.-ft. standalone building, with 54 dedicated parking spaces, sits adjacent to a Publix shopping center, near other businesses such as Starbucks, a 7-Eleven gas station/convenience store, a Jersey Mike's sub shop, an urgent care and a dental center.

    Once the lease was negotiated — a seven-month process — he shared the news with his Midas team.

    "They were all very excited about it," he said. "They thought it would be a great mix to our portfolio."

    Katz and Kaye plan to sell pet supplies, including food, leashes, etc., as well as offer three bathing stations and employ two onsite groomers, one of whom will be his daughter. The store will stock everything from birds to reptiles, and it will facilitate pet adoptions with a local rescue organization.

    Katz will have to get accustomed to the snakes and lizards.

    "I'm a little nervous about the reptiles," he said, noting his daughter owns a bearded dragon he refuses to touch.

    During one of his visits to a Pet Supplies Plus store, he saw customers walking with pythons wrapped around their neck.

    "All I can think of, it's going to choke them," he said, laughing. "But it's not as bad as it looks."

    Katz said he and Kaye have been partners for seven years, and other than holding opposite political beliefs, they have not had a fight.

    "Jerry and I make a good team," he said. "(Other than politics), we get along well, we listen to each other and talk to each other and work things out."

    He said he has received well wishes from fellow Midas franchisees.

    "But they are saying to themselves, 'What the hell are you doing?' " he said. "I love the automobile business. It's in my blood . I'm nervous, but really excited about the pet thing. If I wasn't nervous, something would be wrong with me. But nature took its course, and I have a pet store in the mix.

    "I wouldn't have expected that to happen."

    Related Article
    2021 Tire Business Humanitarian of the Year
    Detore: Most times mom-and-pops know best
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    Do you have an opinion about this story? Do you have some thoughts you'd like to share with our readers? Tire Business would love to hear from you. Email your letter to Editor Don Detore at [email protected].

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