During a whirlwind week when I experienced one city with cobblestone streets and another makeshift city with streets of ice and snow — as well as a temperature swing of 90 degrees or more — there seemed to be one common denominator.
Tires.
When you're the editor of a publication that chronicles tires, that certainly seems reasonable.
I spent the last weekend of January networking with a dedicated group of tire dealers, members of the Point S Tire & Automotive Service USA. Nearly two years after holding its last dealer conference, the marketing cooperative assembled on the warm, sunny island of Puerto Rico.
Attendees had to take great pains to get there: Not only did some dealers have to take flights with two stops, all attendees had to be fully vaccinated and present a negative COVID test, performed no more than 48 hours in advance, in order to enter the U.S. territory.
Tires were the topic of the event, of course — not only in terms of sales (Point S has doubled sales in just five years) — but also with new products, new incentives and new initiatives, all designed to help the independent tire dealer succeed.
Many Point S dealers also got to tour Old San Juan, the walled city filled with cobblestone streets, quaint shops and stunning churches with enough history to fill a textbook.