In the last month, I've come to one startling conclusion: It's far easier to make decisions when building a house than building your own Lamborghini.
While the options can be overwhelming when building a house — ours is slated to be ready in a month — the builder usually limits some of those options in an effort to hold down cost and force the buyer into easier decisions. Thank goodness our builder limited us to a certain level of granite; if we had been able to consider others, we still might be sifting through slabs and remnants.
When you build your own Lamborghini, though, all options — including ones never even considered — are on the table. Literally.
In late June, Pirelli North America Inc. invited the North American tire trade press on a unique ride-and-drive with North American CEO Claudio Zanardo. The press began their trip with a visit to the Lamborghini Lounge, a nondescript facility in New York City's Chelsea district. Pirelli has served as the official fitment for the Lamborghini since the first Lambo was manufactured in 1963.
Lamborghini's VIP Lounge in New York — others are in Tokyo, St. Moritz, Melbourne, Monterey and Porto Cervo — not only serves as a quasi museum to the Italian sportscar, but it also a virtual showroom for those with the means and desire to configure their own Lamborghini.
The 5,400-sq.-ft. facility features two floors of private rooms, including a kitchen with a designated Italian chef. A personal concierge helps guide the customer through what can only be described as a series of painstaking decisions.
Most customers know which model they want — the Huracan, the Aventador or Urus — before starting the process. But other decisions await.
A case sits near the table in the main conference room, filled with more paint colors than is available at a Sherwin-Williams factory.