SAN DIEGO — Rodrigo Valle Hernandez, founder of Mexican tire and automotive conglomerate Grupo Tersa, passed away at age 69 on Sept. 20, after battling bone cancer for more than a dozen years.
Three years ago, Valle became the first tire dealer in Mexico to receive the Tire Business Humanitarian Award, given to an independent tire dealer or retreader in North America who has made significant contributions to the betterment of his or her community through charitable and/or public service work.
Valle was hospitalized in San Diego at the time of his death.
Grupo Tersa comprises 150 tire and automotive service dealerships and three distribution centers in eight Mexican states.
Valle embodied a humanitarian. His Valle Bibb Foundation, which supports many of the other charitable organizations in and around Tijuana, had raised more than $3.5 million to support more than 15 charities. In the first seven years since Valle Bibb was formed, nearly 11,000 have received help in a country that offers little in public assistance.
Grupo Tersa also operates 13 auto dealerships and has a real estate arm, employing around 1,000 people. In 2022, the firm celebrated its 40th anniversary.
In 2019, Valle said Grupo Tersa had eclipsed $100 million in sales, with the tire business accounting for $60 million in sales alone.
Valle is survived by his wife, Denisse Bibb de Valle, five children (Denisse, Carolina, Stephania, Rodrigo and Andrea) and eight grandchildren.
Valle left a message for friends and colleagues before his death:
I say goodbye to this life full of gratitude for the journey I have taken.
Despite the prolonged battle I faced, I feel that I have been fortunate to have experienced so much love and so many experiences with all of you. Every day was a gift, and every smile shared an unforgettable treasure.
My heart is filled with gratitude for everyone who was by my side on this journey, for the lessons I learned, and for the love that surrounded me.
Although I say goodbye to this life, I do so with deep peace and gratitude for every moment I lived, from the bottom of my soul I send you a big hug.
... and as always "kisses, with HEALTH.
With gratitude and love."