SANTA ANA, Calif. — Yokohama Tire Corp. has revamped its websites for consumer and commercial audiences —www.yokohamatire.com and www.yokohamatruck.com — to improve the customer experience and make it easier to find tire information.
Among the new features on the consumer site are:
- New tire finder with a redesigned layout and search filters for ease of use;
- A redesigned and more accessible dealer locater that allows the user to call the dealer, get directions or link to their site for more information. Visitors can also filter the locater results to highlight tire retailers and auto dealers, as well as online exclusive retailers;
- Family pages that highlight lifestyle elements (performance, off-road, etc.) relevant to respective lines;
- A motorsports hub that houses expanded information on Yokohama's on-road and off-road racing programs, a detailed roster and background on Team Yokohama drivers and ambassadors, as well as a method for drivers to register and/or claim against Yokohama's contingency programs;
- New product detail pages featuring enhanced size and spec search functionality, and a redesigned tech table for easier navigation. These now include dedicated racing tires, which can be found within the motorsports hub; and
- Expanded "Tires 101" to provide educational resources for choosing the right tire, understanding the sidewall and tire maintenance and care.
Yokohama's commercial tires site includes:
- Tools like the new tire inspection guide, which helps fleet customers identify common tire issues and fixes;
- A fuel savings calculator and tire inflation pressure calculator. The fuel savings calculator analyzes costs of various tire brands against Yokohama, while the inflation calculator provides inflation recommendations based on load inputs and axle configurations.
"The emphasis on the redesign was to make the sites completely customer-focused," Alan Holtschneider, Yokohama's director of marketing, said. "Our goal was to rebuild them for better engagement and interactivity, dialogue, information empowerment and a positive tire education experience."