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August 13, 2020 04:36 PM

Yokohama celebrates 10th year sponsoring Los Angeles Angels

Tire Business Staff
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    SANTA ANA, Calif. — Mike Trout isn't the only one celebrating a 10-year anniversary with the Los Angeles Angels.

    Yokohama Tire Corp. is continuing its decade-long sponsorship of the American League West team, and the tire maker's corporate logo will again be featured in left center field, where Mr. Trout, a three-time American League MVP, plays.

    "Yokohama continues to benefit from our 10-year relationship with the Los Angeles Angels," Alan Holtschneider, Yokohama's director of marketing, said. "They've been a phenomenal marketing partner, helping us build strong brand awareness for Yokohama tires among their passionate fan base."

    Yokohama will have more branding opportunities with the Angels this season, including field signage along the first base and third base lines for one inning during each game.

    "The shortened 60-game season is going to be thrilling," Mr. Holtschneider said.

    "With Mike Trout, 2018 rookie of the year Shohei Ohtani, and the off-season signing of third baseman Anthony Rendon, the Angels have a powerhouse team that will be one of the most exciting clubs in baseball to watch."

    Yokohama's 2020 sports sponsorship roster also includes motorsports series such as the Porsche GT3 Cup Challenge USA by Yokohama, the Porsche Sprint Trophy USA West, Porsche Pikes Peak Trophy by Yokohama, Global Time Attack and Super Lap Battle USA, SCORE and other motorsports events.

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