RIVERSIDE, Calif. — Automotive aftermarket wheels designer and maker Wheel Pros L.L.C. has acquired the assets of Performance Replicas Inc., a distributor of replica wheels.
Financial terms were not disclosed.
Performance Replica, founded in 2010 by Dave Berry, distributes aftermarket replica wheels via brick-and-mortar or online retailers. Wheel Pros currently carries Performance Replicas wheels in its catalogue and the company said it expects "extraordinary growth" behind Wheel Pros' distribution and marketing.
"Adding Performance Replicas to the Wheel Pros family helps us better serve our enthusiast customers who drive a wide range of vehicles and desire a variety of styles," Wheel Pros CEO Randy White said. "By offering factory reproduction wheels in addition to our 22 proprietary wheel brands, we not only cater to all driver types, but we also simplify the shopping experience, serving as the one-stop shop for enthusiasts' different wheel needs."
Wheel Pros, backed by Clearlake Capital, recently acquired the assets of Borbet Alabama's alloy wheel plant in Auburn, formerly operated by Borbet G.m.b.H. of Hallenberg-Hesborn, Germany. The Auburn facility, which formerly produced wheels for original equipment customers, will be converted to an aftermarket wheel facility by Denver-based Wheel Pros.
Jody Groce, president and co-founder of Wheel Pros, said customers "have been clamoring for more Performance Replicas products and by investing in the segment, we can now meet their demand and provide the same level of availability our customers have enjoyed across our existing brands. Performance Replicas fits in extremely well with our other aftermarket wheel brands and we are confident that with our global footprint of 40 distribution centers we can significantly grow the business."
