Wheel portfolio on display as ATDWheels hosts inaugural virtual conference

HUNTERSVILLE, N.C. — More than 3,000 customers got to examine the entire ATDWheel portfolio during the recent American Tire Distributors (ATD) ATDWheels Virtual Open House, held Oct. 21-22.

Fifteen brands were on display and digital-selling tools were unveiled during the first-of-its-kind event for ATD, the nation's largest independent tire distributor.

Viewers were able to see all the 2021 wheel styles, place orders and access wheel experts live.

John Tak, senior director of merchandising, ATD, called the event a success.

"We were able to bring our customers a one-of-a-kind experience that was entertaining like SEMA, but also educational," Mr. Tak said. "From the high energy videos, to the latest wheel fashions and designs, our customers and brand partners were engaged from the start and are now excited for what's to come."

ATD President and CEO Stuart Schuette delivered a keynote video, which also included Myles Kovacs, president and co-founder of TIS and Dropstars. The pair showcased ATD's commitment to wheels as they visited the ATDWheels garage, examined the latest trends and greeted world champion drifter Vaughn Gittin Jr.

"This is an event that we think is the beginning of something very special," Mr. Schuette said."It's innovative and shows how we want to be on the cutting edge of technology, new tools and new ways of thinking in our industry so we can bring that to our customers and help drive their success."

Customers were able to experience the newly enhanced ATDWheels Vehicle Visualizer tool, which gives customers an interactive way to choose and sell wheels to meet any specification or preference. ATDWheels also offered sales training specific for wheels.

The brands highlighted include TIS, Dropstars, Gear, Center Line, Motiv, Fittipaldi, Worx, Drifz, Cragar, Ultra Platinum, Konig, Rough Country, OE Performance, Pacer and RTR.

Some of the products highlighted were

• TIS 554: A fashionable, concave version of the 544;

• Dropstars 658: Designed with a lowered street truck focus;

• Motiv 430: Detailed passenger car wheel;

• Gear 762: Next generation pivot wheel of the top-selling 726;

• Drifz 318: Lightweight performance flow-formed design;

ATDWheels also had several giveaways, including 10 Showrooms of the Future by TIS and a new 2021 Jeep Wrangler provided by Gear Off Road. ATD said the giveaways will continue through Nov. 22 with winners randomly selected at the close of the on-demand portion.

The ATDWheels Virtual Open House is available from Oct. 23-Nov. 22. Customers can find more information on the event and register at ATDOnline.com.