HUNTERSVILLE, N.C. — More than 3,000 customers got to examine the entire ATDWheel portfolio during the recent American Tire Distributors (ATD) ATDWheels Virtual Open House, held Oct. 21-22.
Fifteen brands were on display and digital-selling tools were unveiled during the first-of-its-kind event for ATD, the nation's largest independent tire distributor.
Viewers were able to see all the 2021 wheel styles, place orders and access wheel experts live.
John Tak, senior director of merchandising, ATD, called the event a success.
"We were able to bring our customers a one-of-a-kind experience that was entertaining like SEMA, but also educational," Mr. Tak said. "From the high energy videos, to the latest wheel fashions and designs, our customers and brand partners were engaged from the start and are now excited for what's to come."