SANTA FE SPRINGS, Calif. — Southern California-based wheel distributor 1-800EveryRim-OEM Wheels has rolled out EveryRim.com, a website for dealers that can serve as an original equipment wheel tool.
The site uses special notations, according to 1-800EveryRim-OEM Wheels, helping to identify wheels easily.
It also features a 12-tier approach to grading new and reconditioned wheels, utilizing the company's RimText systems (951-RimText), before being used online.
According to 1-800EveryRim, grading was designed as a tool for customers who do not necessarily need a new wheel for an older vehicle. Customers may request a photo of the exact factory original steel or alloy wheel from the company's inventory.
In order to see wholesale pricing, shops will receive login credentials upon registration.
"First tested with a few California Tire Dealers Association corporate accounts, and later much more extensively, we've found that customers love our unique presentation," 1-800EveryRimWheel President Billy Eordekian said.
1-800EveryRim distributes factory original stock steel and alloys wheels and also purchases and sells new take-off, used, reconditioned and OEM replica wheels.