BENTONVILLE, Ark. — Walmart Inc. has upgraded the "interactive shopping experience" for tires on its website and the Walmart app under the Walmart Tire Finder umbrella.
"We know selecting tires can be complicated, so we've made the intimidating process easy," Jon Freshman, vice president of digital services at Walmart U.S., said.
"We're giving our customers convenient digital options that bring our auto care center expertise right to their fingertips, helping them make smart decisions from anywhere."
The upgraded tire-buying function is powered by Eko, an interactive video function created by Interlude US Inc. It allows customers to interact virtually with Scott, a 25-year Walmart Auto Care Center expert, as he helps guide customers through the tire-buying process based on their weather, warranty and budget preferences.
Here's how the Tire Finder works:
- Find Tires: Enter the year, make and model to browse tires that fit any vehicle. Customers who prefer the help of an expert can use the Walmart Tire Finder experience on Walmart.com, where a Walmart Auto Care Center expert will guide them through the tire-buying process.
- Book an Appointment: Select "Pickup" at checkout to book an appointment to get the tires installed at a local Walmart Auto Care Center. Tire installations start as low as $15 a tire.
- Track the Service: Track the status of a vehicle while it's being worked on using the auto care center in the Walmart app.
- Get Notified: Receive text updates when the service is complete.
Walmart said customers can access their vehicle service history at all 2,500 Auto Care Centers in the U.S.