ATLANTA — The newest Vredestein product has hit Broadway.
Apollo Tyre's Ltd. recently launched the Vredestein Pinza AT light truck tires in North America and heralded its arrival via billboard on New York City's Time Square that the tire maker said will be seen by thousands.
The premium product is Vredestein's first in the ever-growing North American pickup truck and SUV segment.
The Vredestein Pinza AT has the industry's 3-peak mountain snowflake designation and features a 70,000-mile warranty for the P-type and a 50,000-mile warranty for the LT version. The Pinza AT will launch in 47 sizes, including 22 light-truck sizes, with 15 more planned for Phase 2 of the rollout.
In August, 2020, Apollo relaunched the Vredestein brand, founded 112 years ago in the Netherlands, in North America, with the goal to compete in the Tier 1 space. After rolling out passenger and winter tires over the last 12-plus months developed specifically for the needs of the North American driver, the brand is following the same pattern with the Pinza AT.