DAYTON, Tenn. — Voters have spoken: Quebec has the worst roads in North America.
A month-long campaign headed by Nokian Tyres P.L.C. to find the worst roads in North America ended with the Canadian province earning the dubious distinction.
Quebec bested Colorado in the finals of a bracket-style competition, which the tire maker is using to promote its Pothole Protection Program, which it offers with select all-season and all-terrain products.
According to Nokian Tyres, Quebec won several daily polls on the company's Instagram, Facebook and Twitter channels, and it received an overwhelming number of entries at the contest website, as drivers were asked to make their case and learn how to choose tires that handle rough roads.
Last year, in the first iteration of the competition, Montreal, the largest city in Quebec, was the "winner."
Nokian Tyres said a 2021 study by the Canadian Automobile Association (CAA) found that Quebec drivers spent an average of $258 per year on maintenance costs caused by poor roads, the most in Canada and more than double the national average.
Wes Boling, Nokian Tyres' senior manager of communications, said the company appreciates the "overwhelming response" it received.
"It's clear that drivers in North America crave tires that keep them safe, especially this time of year when unpredictable weather conditions create potholes and other road issues." Boling said.
Nokian Tyres' Pothole Protection program covers Nokian One passenger tire and the all-terrain Outpost family.
Nokian Tyres recently launched its newest all-terrain with Pothole Protection, the Nokian Tyres Outpost nAT, made and sold in North America.