WORCESTER, Mass. – VIP Tires & Service is expanding in Massachusetts with the opening of a store in Worcester.
The location, a former Midas International franchise property, becomes VIP's sixth store in Massachusetts and 62nd store in New England.
"Opening the first VIP store in Western Massachusetts is something we don't take lightly. We're thrilled to grow in this region of the state," CEO Tim Winkeler said.
"With an existing presence in other parts of Massachusetts, we hope this expansion will allow Worcester residents to experience our top-notch customer service and unique tire and service offerings."
Worcester is a city of 185,000 in central Massachusetts.The new store is in Worcester's Columbus Park neighborhood southwest of downtown.
Auburn, Maine-based VIP is owned by the Quirk family and has been in business for 93 years. Locations are in Maine, New Hampshire, Vermont, and Massachusetts.