BOUCHERVILLE, Quebec — Unimax Tire Ltd. has relaunched its website in a more "minimalist" design to help visitors navigate more easily among the company's various retail banners.
"The launch of the new Unimax Tire website is in line with our strategy to expand Point S, V1, Otobox and other retail banners in Canada," Unimax Tire President and CEO Bruno Leclair said.
"Dealers can visit the website to learn how our retail banners can help them expand their business."
Boucherville-based Unimax operates seven retail banners throughout Canada — Point S, Pneus Max-Plus, Mega Pneu, Pneus Prestige, Otobox and V1— covering over 850 points of sale.
Unimax said it is trying to achieve a clear market positioning by showcasing all of its brands, products and services.
Unimax is active in Quebec, Ontario, Alberta, British Columbia and the Atlantic provinces and operates more than 75 tire distribution warehouses with its partners.