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August 11, 2020 04:52 PM

TRIB to help DK Enterprises promote tire retreading in Calif.

Tire Business Staff
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    SACRAMENTO, Calif. — California's Department of Resources Recycling and Recovery (CalRecycle) has awarded a 22-month contract to Sacramento-based DK Enterprises Inc. to help it promote the use of retreaded tires throughout the state.

    DKE, in turn, has enlisted the help of the Tire Retread & Repair Information Bureau (TRIB) to carry out the contract, which calls for DKE to provide "effective education and training" for potential retread users along with "relevant research" for business and government policy decision-makers.

    The value of the contract is listed as a "maximum of $250,000."

    DKE has worked as a contractor and subcontractor for CalRecycle since 2007 in helping develop markets for tire-derived products, according to DKE President Denise Kennedy, who called retreading "the highest reuse of a tire in the hierarchy of tire recycling."

    At the same time, TRIB has been working with CalRecycle for a number of years to educate various state agencies about the environmental and economic benefits of retreading, TRIB Managing Director David Stevens said.

    "Through this contract and our partnership with DK Enterprises, we will now be able to expand our efforts to help drive increased retread tire adoption in California as well as helping California retreaders to continue to grow and expand their businesses," he added.

    The contract includes evaluating the potential for certain market segments to use retread tires, developing an education and training video and digital market collateral, providing education and training webinars and identifying what standardized testing is necessary to evaluate objectively the attributes of tire-wear performance and rolling resistance of a retread tire, TRIB said.

    Ms. Kennedy brings 31 years of experience in "business and marketing transformation strategies" to the tire recycling industry.

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