JOHNSTOWN, Ohio — Technical Rubber Co.'s (TRC) Tech brand, celebrating its 80th year in business, is getting a makeover, as TRC unveiled a new look for everything from vehicle graphics to its catalog and product packaging.
The updated packaging, which has been created for Tech's Tire & Wheel service product lines, features a clean modern look and easier product identification for the technician, the company said. Tech also has upgraded the containers used for their repair chemicals, featuring wider brushes and a "flip top" lid to make product dispensing and application easier.
Joe Cole, TRC global brand and marketing leader, said the packaging received high marks during testing.
"It's important for us to be environmentally friendly, while also maintaining a great user experience for our customers who are using these products," Mr. Cole said. "We feel the new packaging accomplishes both of these goals."
The packages are rust- and dent-resistant, and performed better ergonomically during end user testing with tire technicians, according to TRC, a manufacturer and distributor of tire repair, wheel service and industrial rubber products. The new plastic containers are made from recycled materials and can be recycled and reused.