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August 28, 2020 03:08 PM

TRAC selects trade association veteran as president

Tire Business Staff
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    CAMBRIDGE, Ontario — The Tire and Rubber Association of Canada (TRAC) has selected Carol Hochu, formerly president and CEO of the Canadian Plastics Industry Association (CPIA), to be its next president and CEO, succeeding the retiring Glenn Maidment.

    Ms. Hochu brings 30-plus years of experience at Canadian trade associations and non-profit organizations to the TRAC executive's role. She comes to TRAC after eight years as the CPIA's top executive. She will join TRAC at the end of September and work with Mr. Maidment for a three-month transition period.

    TRAC Chairman Tony Mougios said Ms. Honchu brings the "perfect balance of executive association experience and understanding of issues that are critical to TRAC, its membership and the industry, and we are certain she will make a great impact delivering on TRAC's mandate."

    Ms. Hochu called TRAC a "well-established Canadian association in a vital global industry" and said she is looking forward to working with TRAC's board of directors, members and stakeholders on all technical, environmental and regulatory matters.

    Mr. Maidment, TRAC's president since 2001, announced June 15 his intention to retire at year-end after more than five decades of working in the rubber industry.

    Prior to joining the CPIA in 2012, Ms. Hochu was executive director of the Ontario Electronic Stewardship for three years.

    In all her past roles, TRAC said, Ms. Hochu served as a "passionate industry advocate" who raised industry profiles and advanced industry issues with key stakeholders, influencers and government.

    Cambridge-based TRAC represents the interests of tire and rubber product manufacturers and importers of rubber goods into Canada, together with rubber recyclers and suppliers.

    The association was established in 1920 as the Rubber Association of Canada (RAC); it changed its name to TRAC in 2014 to reflect more accurately its role within the industry and what it does for its membership.

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