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May 25, 2020 11:49 AM

Titan supporting ag community through 'Goodyears Ahead' campaign

Tire Business Staff
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    QUINCY, Ill. — Titan International Inc. has created a fundraising campaign, dubbed "Goodyears Ahead," to recognize and thank those in agriculture who continue to work hard on food production during the COVID-19 pandemic.

    Titan has selected five nonprofit groups — Future Farmers of America; Feeding America; Farm Rescue; Frontline Foods; and Action Against Hunger Canada — as the groups to benefit from the campaign, which is soliciting donations through a dedicated GoodyearsAhead page on its corporate website.

    The campaign also gives farmers an opportunity to pay it forward with some assistance from Titan. Visitors to the website can select the nonprofit of their choice to receive a $5 donation from Titan/Goodyear Farm Tires. As a token of thanks, Titan will send a free hat to anyone who participates while supplies last.

    "To us, this is more than a campaign or a giveaway — it's a way to say thank you," Kim Boccardi, vice president of marketing, said.

    "Now more than ever, we need to show our appreciation for those who continue on every day caring for livestock and putting seeds in the ground. We're extremely thankful for the resiliency and determination of producers, farmers and growers everywhere."

    The campaign also has a social media component that allows followers to recognize and nominate those in agriculture who are working hard to put food on our tables, including farmers, growers, producers, ranchers and more.

    Titan will select five winning nominations each from Facebook and Twitter to receive a Goodyear Farm Tires cooler. Entries must be made by June 12; winners will be notified within Facebook and Twitter through direct message by June 16, Titan said.

    Titan provided some background on the nonprofits it selected:

    FFA — the premier youth organization preparing members for leadership and careers in the science, business and technology of agriculture.

    Feeding America — a nationwide network of more than 200 food banks that feed more than 46 million people.

    Farm Rescue — plants and harvests crops free of charge for family farmers who have suffered a major illness, injury or natural disaster.

    Frontline Foods — raises funds to support local restaurants and feed heroes working on the frontlines.

    Action Against Hunger Canada – an international humanitarian organization that fights hunger and its root causes.

    For full details on the nomination process on Facebook and Twitter, visit the Facebook post and Twitter post with instructions, and be sure to follow Goodyear Farm Tires on both channels to receive notifications. To select an ag organization for a $5 donation from Titan on your behalf, visit GoodyearsAhead.com.

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