DUNWOODY, Ga. — TireHub L.L.C., the national tire distributor co-founded by Bridgestone Americas Inc. and Goodyear in 2018, is planning to relocate a distribution center in Sacramento, Calif., later this year to meet growing customer demands in that area.
The wholesale joint venture enters its third year in business with 70 warehouses, called TireHub Logistic Centers (TLCs), including four warehouses it opened in new territories: Columbia, S.C.; Suffolk, Va.; Lakeville Minn.; and Fort Myers, Fla.
Atlanta-based TireHub did not provide a timeline for when it expects to relocate the Sacramento facility.
The company said it also relocated eight TLCs since it started operations in July 2018 — in Arlington and Austin, Texas; Baton Rouge, La.; Knoxville, Tenn.; Mobile, Ala.; San Diego; Houston; Las Vegas —in order to meet product demand in each city.
The venture started two years ago with 80 D/Cs.
"During our second year, TireHub Hubbers demonstrated the determination needed to take TireHub from a startup to a successful and growing business," TireHub CEO Peter Gibbons said.
"We have overcome the obstacles and challenges that result from building a company from the ground up and have earned our place in the industry as a customer-centric organization."
Mr. Gibbons said the Dunwoody-based company has big goals for Year 3, and is "proud of the progress we've made in such a short amount of time."
Sylvia Wilks, vice president of operations, said the wholesaler prides itself on its ability to meet customers' needs.
"That focus has been even more important amidst the uncertainty of the last few months," Ms. Wilks said. "We've adapted our business to ensure our customers are receiving the support they need to weather the pandemic.
"We've helped put consumers on tires they'll love, and we've proven how important our individual relationships are to the success of our company and to our customers."
TireHub had grown to 1,500 employees, a growth the company credits to its commitment in investing in culture.
"We have been very intentional about creating a culture that allows Hubbers to be successful," TireHub Vice President of Human Resources Chris Smith said. "Good customer service starts with a passionate and positive internal culture.
"When we listen, learn and accept one another, we see the Hubber traits of being approachable, adventurous, relentless and speedy reflected in the way we treat our customers. The Hubber culture is focused on saying yes to customers and being flexible in meeting their requests."
TireHub credits technology for playing a big role in its success, including real-time access to inventory, online order and up-to-date order information.
The technologies include:
- TireHub Now, a portal that makes virtual inventory and fast deliveries possible;
- TireHub Pass, an integration solution that allows customers to interact with TireHub;
- Omnitracs Roadnet, a route optimization technology;
- ToolsGroup, a demand and supply planning technology; and
- VersaPay an online payment and invoice system.
Ashok Vantipalli, vice president of information technology, said early on, TireHub "decided that technology would be one of the main differentiators for success. We strive to leverage technology to remove any barriers of doing business with TireHub by creating a frictionless experience for our customers.
"Whether we are creating solutions ourselves or partnering with other technology companies, the goal is always to provide a better experience for our customers," Mr. Vantipalli said.