GARDENA, Calif. — Private- and import-brand tire distributor Tireco Inc. has struck a partnership deal with Hammerking Productions that makes Tireco's Milestar brand the official UTV tire of King of Hammers (KoH) off-road racing.
Tireco said the partnership includes the use of Milestar Patagonia SXT and SXS tires on all KoH support vehicles; a race contingency program for qualifying racers; and two factory-backed UTV teams that will participate in UTV-focused competitions during the race week, which started Jan. 28 and runs through Feb. 11.
Financial terms of the deal were not disclosed. The King of the Hammers is an annual week-long competition for racers that fall under the "Ultra 4" category of off-road vehicles.
Featuring a cut- and chip-resistant, silica-enriched tread compound, the Patagonia SXT and SXS are off-road tires designed for harsh desert and rock conditions. Tireco branched into the ATV/UTV product area in 2018 with the launch of the Milestar Patagonia X/T and SXT off-road tire lines.
The tires have deep, wide grooves with stone ejectors to disperse dirt and debris, Tireco said, while the overlapping tread blocks maintain stability and control in rugged conditions.