LAS VEGAS — Tire Stickers L.L.C., a 13-year-old company specializing in aftermarket tire decals, has branched into a higher tech field, developing an aftermarket tire-pressure-monitoring system (TPMS) product it's marketing under the name "Cerebrum."
Cerebrum sensors provide advanced tire pressure and temperature data to the vehicle as well as tread depth, alignment and performance data to the operator through a mobile application.
The product earned a New Products Awards runner-up nod at the 2019 SEMA Show in the Performance-Street Product category.
Tire Stickers is calling Cerebrum a standardized solution, designed to fit any tire type and wheel size.
Unlike traditional TPMS, Tire Stickers said, Cerebrum sensors act as the complete tire "brain," providing a range of data such as tire pressure, temperature, load, tread depth and even alignment viewable at a glance through the app and backed up to the cloud.