HUNTERSVILLE, N.C. –– American Tire Distributors (ATD) has selected BooneOakley L.L.C. as the advertising agency of record for its Tire Pros dealer marketing/franchise group.
Charlotte, N.C.-based BooneOakley will provide research and insight into the Tire Pros brand and will assist in reshaping the brand guidelines while building messaging and creative assets, according to Tire Pros, in collaboration with the the group and its partners.
Tire Pros President Greg Bell said BooneOakley "has deep experience in providing companies with brand guidance and strategy that has effectively set them apart in their respective industries. We are excited to leverage this experience to elevate the Tire Pros network."
Tire Pros said BooneOakley will provide creative and strategic brand guidance to enhance "Tire Pros' mission to be the most insightful and data-driven franchise model in the industry."
"We are excited to help Tire Pros define and focus their brand story and unique position in the tire and automotive service marketplace," Claire Oakley, BooneOakley's director of account services, said.
Tire Pros said it offers a broad suite of specialized tools and resources, including support from retail account managers and advanced marketing tools to help franchisees drive traffic to their stores, enhance their operations and maximize profitability.