MOORESVILLE, N.C. — American Tire Distributors Inc.'s Tire Pros marketing program is jumping into motorsports sponsorship, agreeing to sponsor JR Motorsports for six races in the 2021 NASCAR Xfinity Series.
Tire Pros will be the primary sponsor on JR Motorsports' No. 8 Chevrolet Camaro, driven by up-and-coming drivers Josh Berry and Sam Mayer. JR Motorsports is owned by NASCAR Hall of Fame driver Dale Earnhardt Jr.
"The partnership with JR Motorsports and their recognizable driver lineup provides us with an incredible opportunity to reach new customers and elevate the Tire Pros brand and presence of our more than 600 retail store locations across the country," Tire Pros President Greg Bell said.
"With the omni-channel assets and recognition that JRM brings, we're excited to introduce the Tire Pros brand to a very loyal and passionate audience."
Financial terms of the deal were not disclosed.
"It's great to see a company like Tire Pros come into our sport for the first time and use that opportunity to get behind Josh (Berry) and Sam (Mayer)," Mr. Earnhardt said, "and I can't wait to see what we can accomplish together."
Mr. Berry, the 2020 NASCAR Weekly Series champion, will pilot the Tire Pros Camaro for four events, starting with Atlanta Motor Speedway (March 20), followed by Darlington Raceway (May 8), Charlotte Motor Speedway (May 29) and Texas Motor Speedway (June 12).
Mr. Mayer, the NASCAR/ARCA Menards Series East championship in 2020, will carry the Tire Pros colors at Bristol Motor Speedway (Sept. 17) and in the season finale at Phoenix Raceway (Nov. 6).
Mooresville-based JR Motorsports is the racing operation co-owned by Mr. Earnhardt — a 26-time winner at NASCAR's highest level and 15-time most popular driver — Kelley Earnhardt Miller and NASCAR Hall of Famer Rick Hendrick. Team drivers have won the NASCAR Xfinity Series three times, in 2014, 2017 and 2018.