CINCINATI — Leading Midwest retailer Tire Discounters raised $40,000 to support the Wounded Warrior Project (WWP) during its fundraising event held in early October at its 135-plus stores.
The total is twice the funding Tire Discounters raised in 2019, when it limited its WWP fundraising efforts to stores in Alabama, Georgia and Tennessee.
Tire Discounters customers donated $19,934 and the Cincinnati-based dealership provided the rest by donating $1 per customer for social media shares and visits to the store to achieve a total of $40,000.
"Tire Discounters is proud to support veterans through this donation and by employing many reservists, active duty, veterans, and their spouses," Charles Curlee, vice president retail sales and a U.S. Marine Corps veteran, said.
Funds raised in support of Wounded Warrior Project provide programs and services for U.S. military veterans, including access to mental and physical health care, employment assistance and education services.
"The support we receive from Tire Discounters helps the Wounded Warrior Project empower, employ and engage warriors in their communities," Gary Corless, chief development officer at the WWP. "Thanks to the generosity of our supporters, warriors never pay a penny for our programs — because they paid their dues on the battlefield."
Founded in 2003, the WWP is a national, nonpartisan organization dedicated to meeting the growing needs of warriors, their families, and caregivers. It's accredited with the Better Business Bureau (BBB), top rated by Charity Navigator, and holds a GuideStar Platinum rating.