CINCINNATI — As the nation approaches Veteran's Day, leading regional tire dealership Tire Discounters has pledged to donate up to $25,000 to the Wounded Warrior Project (WWP), continuing a relationship it has established with the non-profit over the past few years.
During the course of the promotion — which runs Aug. 31-Sept. 13 —Tire Discounters will match customer donations up to $20,000 and contribute a $1 donation up to $5,000 for all likes and shares on social-media content.
The goal is to reach $50,000, including total customer and Tire Discounters donations, the Cincinnati-based dealership said. Additionally, anyone who donates during this period will receive $100 off a set of four tires on select brands.
"Tire Discounters is proud to continue to support veterans through this donation and by employing many reservists, active veterans and their spouses," Charles Curlee, Tire Discounters vice president of retail sales and U.S. Marine Corps veteran, said.
"It's our turn to do what we can to support the men and women who have sacrificed to keep us safe."
Tire Discounters has donated over $70,000 to WWP — whose stated mission is to "honor and empower" U.S. military veterans who incurred a physical or mental injury, illnesses or wound in the line of duty on or after Sept. 11, 2001 — since first partnering with the organization in 2019.
Funds raised in support of WWP provide programs and services for warriors, including access to mental and physical health care, employment assistance, and education services.
"It's our sincere hope that we add $100,000 to that total this year," Mr. Curlee said.
Tire Discounters employs many U.S. Army, Marine Corps, Coast Guard and Air Force veterans throughout its 140 retail stores.
"The support we receive from Tire Discounters helps Wounded Warrior Project empower, employ, and engage warriors in their communities. Thanks to the generosity of our supporters, warriors never pay a penny for our programs — because they paid their dues on the battlefield," Gary Corless, chief development officer at WWP, said.
The dealership, the eighth largest independent tire retailer in the U.S., notes on its web site that the discount offer is $150 on sets of four select Michelin- and Cooper-brand tires.
