The newly established Tire Recycling Foundation board has set research initiatives to be supported with fundraising targets of $300,000 in 2025 and $2 million to $3 million in 2026.
"With this funding, we can conduct vital research and projects to address knowledge gaps and advance tire circularity," TIA CEO Dick Gust said.
A key focus area for the foundation is accelerating the adoption of rubber-modified asphalt (RMA), an end-of-life tire market with performance, economic and environmental advantages, the USTMA said.
"Rubber-modified asphalt delivers a trifecta of benefits — superior performance, economic efficiency and environmental sustainability," John Sheerin, USTMA's director of end-of-life tire programs, said.
"By spearheading cutting-edge research and pilot projects into promising end-markets such as RMA and micronized rubber powder, we are charting a course toward a more sustainable future for end-of-life tires," Forristall Luke said.
"Through cross-sector collaboration that brings together regulators, environmental stewards and stakeholders throughout the tire recycling value chain, the foundation can catalyze impactful solutions benefiting both industry and the environment."
In addition to Forristall Luke and Gust, the foundation board members include:
- John Baldwin, chief product and technical strategies, Discount Tire/Tire Rack;
- Greg Bell, president of American Tire Distributors/Tire Pros;
- Nicolas Nicolaou, vice president, end-of-life tire solutions and sustainability, U.S. AutoForce;
- Thomas Womble, CEO, Liberty Tire Recycling;
- Andy Thompson, global director of sustainability policy, Bridgestone Americas;
- Olivier Brauen, head of sustainability America, Michelin North America Inc.;
- Maureen Kline, vice president, public affairs and sustainability, Pirelli Tire L.L.C.;
- Art Dodge, CEO and president, Encore International;
- Thomas Boehme, CEO and president of Genan Inc.;
- Allie Kelly, executive director, The Ray; and
- Meri Beth Wojtazek, deputy executive director, SWANA (Solid Waste Association of North America).
The Tire Recycling Foundation launched a website, tirerecyclingfoundation.org, that offers data and information on the tire recycling market and seeks participation and donations.
"Our mission depends on the generosity of donors, grant providers and strategic partners. By partnering with us, your company can play a pivotal role in funding groundbreaking research, launching pilot programs, and implementing local initiatives that revolutionize tire management," the website stated.