BOWIE, Md. — The Tire Industry Association's (TIA) consumer education outreach effort has crossed a major milestone — 1 million views of its "Tire Safety Starts Here" consumer education videos on the association's YouTube Channel.
TIA started the tire safety series in 2013 as a way to educate motorists on maintenance issues pertinent to passenger and light truck tires.
"While TIA is known as the industry leader for technician training and education, the board of directors set aside resources years ago to produce some videos for consumers," TIA President Dan Nothdurft said.
"Since then, we completed the series and are proud of the fact that they have reached more than 1 million views on our YouTube channel."
The videos have different topics, but all use a similar title: "Tire Safety Starts with ____ ," TIA said.
Each runs five to six minutes, covering topics such as tire repairs, inflation, selection, registration, inspection. winter tires, tire pressure monitoring systems and installing a spare.
"Anyone can link to them at no charge on their websites or social media platforms," Mr. Nothdurft said.
"Consumers need information on all the different areas of tire and tire-related maintenance, and these videos are designed to support the procedures and guidelines established by TIA's Automotive Tire Service (ATS) program."