BOWIE, Md. — The Tire Industry Association (TIA) and market research firm GfK U.S. are collaborating on a webinar on the latest methods for identifying the most profitable vehicles in a retail tire dealership's point-of-sale (POS) system and local marketing area to drive more customers.
The webinar, "Attracting High-Value Tire Service Customers: A Fresh Approach," will be held March 22 at 2 p.m. EDT. To register, click here.
The session will cover:
- Using fresh methods to increase sales and profit margins;
- Identifying and attracting high-value customers;
- Moving from mass marketing to target marketing; and
- Competing against big-box stores and dealerships.
Scheduled GfK participants are Neil Portnoy, managing director, POS tracking (tires U.S.), and Dave Stevens, vice president, POS tracking (tires U.S.).
Dave Zielasko, TIA vice president of marketing and communications, will moderate the session.