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October 22, 2021 02:13 PM

TIA CEO to headline California Dealers event

Tire Business
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    California Dealers speakers
    From left: TIA CEO Roy Littlefield, TIA President Mason Hess, SEMA WTC Select Committee member/Carlstar Group National Sales Manager Steve Swanson.

    SANTA FE SPRINGS, Calif. — Retiring Tire Industry Association (TIA) CEO Roy Littlefield will be among the featured speakers at the California Tire Dealers Association (CTDA)New Year Luncheon on Jan. 20, 2022, in Santa Fe Springs.

    Mr. Littlefield, who was named TIA's executive vice president in January 2003, is planning to retire at year-end. Other featured speakers at teh event, sponsored by 1-800EveryRim, are TIA President Mason Hess and Steve Swanson, Carlstar Group national sales manager and a select member of SEMA's Wheel & Tire Council.

    Chris Barry of the Independent Tire Dealer Group (ITDG) will serve as emcee.

    Admission is free for tire and wheel retailers. The venue will be announced soon.

    A large turnout is expected and the CTDA is accepting early RSVPs. To RSVP, email CTDA President Billy Eordekian at [email protected] or call 562-351-4840.

    For sponsorship inquiries, call CTDA Executive Director Marc Connerly at 650-357-0600 or email [email protected].

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    Do you have an opinion about this story? Do you have some thoughts you'd like to share with our readers? Tire Business would love to hear from you. Email your letter to Editor Don Detore at [email protected].

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