PHOENIX — TechForce Foundation is celebrating Labor Day weekend with its "Grab the Wheel" campaign in an effort to help young people find a technical education and career that fits.
TechForce, a nonprofit entity dedicated to championing students to and through their technical education and into careers as professional technicians, said the campaign focuses on students age 13 to 24 who are still considering what they type of career they want to pursue.
TechForce CEO Jennifer Maher said many students are being steered toward to a four-year university path, "which may not be the best fit for them.
"For those who love problem solving, working with their hands and the rising technology enveloping the transportation (aka: mobility) sector today, a technical education and skilled technician career can be wonderfully rewarding."
The campaign will run all year, with this ambition: Bring on a million new entry-level technicians over the next five years to meet a workforce demand, in all sectors — auto, collision, aviation, diesel, EV, motorsports or welding.
Angie Babin, chair of the TechForce Foundation board of directors, said young people are seeking options in their work career.
"These young individuals are at a pivotal stage, eager to identify a path that merges their personal inclinations with prosperous futures," she said. "That's why we're encouraging them to "Grab the Wheel," explore their options, and consider the tech profession."
Maher said the program for youths is about connecting the "unique strengths and passions to meaningful work that makes them happy and fulfilled. GenZ's motto is 'You Be You,' and we agree.
"If you don't want to sit at a desk the rest of your life, sign up for four more years of academia, or just love engines and making things work, you can go further, faster with a tech career."
Maher said Labor Day is great reminder of the essential role technicians play.
"If your car started today, thank a tech. If your airplane arrived safely, thank a tech. These are the individuals who ensure continuity in our everyday lives. By rallying together, we can ensure a future where technology and transport remain resilient," she said.
