JOHNSTOWN, Ohio — Technical Rubber Co.'s (TRC) TECH tire and wheel brand has expanded access to its e-commerce platform to customers in Canada, providing a way for customers there not serviced by TECH distributors to access the company's tire and wheel repair products.
The e-commerce site is an extension of the U.S. site, which was launched in fall 2019, allowing for customers to order from TECH's portfolio. According to TECH, orders have grown steadily and the site has proved to be a lead-generation tool to find customers for its network of independent distributors.
The site is available at products.techtirerepairs.com.
Joe Cole, TRC's vice president of global marketing, said the U.S. site "has been a great proof of concept and steady source of new customers. We've handed off 100% of the leads to our distribution network, and many of those leads have turned into big accounts.
"We are expanding the program globally, with Canada being the first and most obvious extension."
The site also offers monthly promotions and an extensive library of tire repair content and training materials.