PALM BEACH GARDENS, Fla. — TBC Corp. has struck a sponsorship deal with the organizers of the 2025 Cognizant Classics in The Palm Beaches, a PGA golf tournament scheduled for Feb. 26 to March 2 at the PGA National Resort's Champion Course.
TBC will be the official transportation partner for the PGA event — formerly the Honda Classic — as well as acting as a presenting sponsor of the event's Family Day and a Pillar Partner of its sustainability program.
"At TBC Corporation, we're committed to making a positive impact in the communities where we live, work and serve," CEO Don Byrd said.
"The Cognizant Classic ... is known for delivering high-quality experiences for golf fans and participants and enhancing the lives of local residents through various philanthropic programs and charitable giving. As a Palm Beach Gardens-based company, we're pleased to provide ongoing support for this premier community event."
TBC will offer a complimentary shuttle service for tournament spectators and have presenting rights to the tournament ride share area for fans who use Uber or Lyft.
Financial terms of the sponsorship deal were not disclosed.
The Cognizant Classic will hold the TBC-sponsored Family Day on the Saturday of championship week, an event that will include autographed balls for the fist 1,500 kids under 15 and interactive games and activities for fans of all ages. Children 15 and younger are admitted free to the tournament.
TBC will be a Pillar Partner for the tournaments sustainability program, a focus for both organizations. The PGA and Cognizant Classic are "committed to leading a collaborative effort to reduce emissions, conserve water and divert waste from landfills," according to a news release.
"We are incredibly grateful to TBC Corporation for supporting the Cognizant Classic for more than 15 years, and maintaining a steadfast commitment to growing initiatives that are important to this community," Todd Fleming, executive director of the Cognizant Classic, said.
"Family Day, sustainability and transportation are massive areas of emphasis for the Cognizant Classic, and this partnership allows us to deliver an elevated experience across all three for our players, partners and fans, which is foundational to our continued success."
