PALM BEACH GARDENS, Fla. — TBC Corp. has hired Sysco Corp. sales executive Rodger Smith as president and COO of National Tire Wholesale (NTW), its wholesale distribution division.
He succeeds Don Byrd, who's being promoted to president and COO of TBC Purchasing Co.
Mr. Smith, vice president, national sales, at Sysco for the past five years, will oversee all NTW-related sales initiatives with a goal of having NTW recognized as the service provider and distributor of choice in the markets in which it competes.
TBC CEO Erik Olsen cited Mr. Smith's "purpose-driven leadership style, strategic planning experience and extensive sales background" as strengths that will help him lead NTW as it grows and to "identify areas of opportunity to exceed customer expectations."
TBC said Mr. Smith is a strategic- and results-oriented senior sales executive specializing in the packaged goods and food service sectors with extensive experience in P&L oversight, strategic planning, account/territory management, customer service, financial forecasting, business development, sales management, team coaching and mentoring, and marketing.
Prior to his tenure with Sysco, he held account sales leadership positions with Campbell Soup Co.'s Pepperidge Farm subsidiary, Oberto Sausage Co. and PepsiCo.