BOSTON — Sullivan Tire and Auto Service will become the presenting sponsor for the New England Sports Network (NESN) Sports Update and NESN Sports Weekend.
The Norwell, Mass.-based dealership also has been named the official tire and auto service retailer of NESN, a regional sports network with coverage of Major League Baseball's Boston Red Sox and National Hockey League's Boston Bruins.
NESN and NESNplus are available throughout a six New England states and online with the NESN app and at NESN.com.
The agreement includes integration of sponsored content across digital platforms including NESN Social and NESN.com plus promotion for Bruins and Red Six coverage, as well as the Beanpot broadcast and Red Sox spring training coverage.
NESN Sports Update includes segments such as "Story Behind the Story," a look into the top story of the day, and "Fast Forward," a look ahead in New England sports. NESN Sports Update airs Monday-Friday from 6 to 10 a.m. and Saturday-Sunday from 6 to 9 a.m., while NESN Sports Weekend airs Saturday and Sunday at 10 p.m. plus Sunday and Monday from 4 to 6 a.m.
"From the very beginning of New England Sports Network, we have been honored to be a part, each and every year, of their wonderful growth representing New England Sports," Paul Sullivan, vice president of marketing, said. "Truly, they have helped Sullivan Tire grow along the way."
Sullivan Tire operates 73 retail locations; 15 commercial truck centers; 14 wholesale distribution facilities, three tire retread; two LiftWorks facilities; and two distribution centers throughout New England.