GREENVILLE, S.C. — A team of university students from South Korea has won the 2019 Michelin Challenge Design competition, "Inspiring Mobility," which challenged participants to design a mobility solution that will evoke a personal connection around joy, trust, security or freedom for inhabitants of major metro areas in 2035.
The winners — Jintae Tak, Minseok Choi, Doohee Lee and Joonyong Lee of Kookmin University College of Design — submitted an idea dubbed "Depot," which offers citizens of Berlin in 2035 a mobile conveyance that can double as a pop-up-style individual space.
The Challenge Design competition suggested the cities of Berlin, Mumbai, New York, São Paulo and Shanghai as the targeted metropolises for the participants' design entries.
Created by Michelin Group in 2001 to encourage and recognize the global design community, Michelin Challenge Design has become a prestigious design competition, thanks in part to its jury members, who often are the advanced design leaders for major auto makers.
The three winning designs and 12 finalists were chosen by the jury from more than 1,500 entrants, representing 71 countries. In the past 19 years, Michelin Challenge Design has received more than 14,000 entries from 134 countries.
Representatives from the first-, second- and third-place winners are scheduled to appear at the "Movin'On Summit," the global sustainable mobility event being held June 4-6 in Montreal.
"The discussion that we are hearing in the mobility sector is primarily around technology. We wanted to use Michelin Challenge Design as a catalyst — a way to get to the root emotion and core question that we want that technology to answer," Ben Ebel, lead user experience designer, Michelin North America Inc., said "That is a very underserved part of the mobility discussion.
"We've forgotten about the journey," Mr. Ebel said.
"Whenever we talk about mobility, it's all about efficiency and movement. Whether it be people or boxes. In fact, a lot of multimodal systems don't differentiate between these two. What we are seeing here, in these entries, is a different vision that forces you to humanize the experience."