CONWAY, Ark. — Snap-on Inc. has redesigned the website for its John Bean wheel service products.
Streamlined for better navigation, the newly updated website features detailed information about the complete John Bean product line, including ADAS calibration, wheel aligners and balancers, tire changers and lifts.
"Our main objective in the redesign process was to produce a resource that would be more valuable, user-centric and responsive on all platforms and devices," Mariana Montovaneli, director of marketing for John Bean, said. "We concentrated specifically on making the website easier for visitors to understand and find useful information about our solutions. "
"Before we got started, we asked customers how we could best enhance the John Bean website experience'" she added. "We have incorporated many of their suggestions for a more robust and thorough site."
In addition, each product section includes specific information such as technology enhancements, benefits of the products and frequently asked questions to help customers make sure they are purchasing the right product for their specific shop size, the company said.
The website also features a series of videos that demonstrate how each of the products operate and how they improve shop efficiency and productivity. There are more training options for John Bean customers, and the website also makes it easier to locate a John Bean sales representative to answer questions or help with an order.
"The new look and feel of the website match the innovation of John Bean products, and the improved functionality reflects their efficiency and productivity enhancements," Montovaneli said.