SimpleTire has had "a very positive year," according to Mr. Chalofsky, in fact the company has hired 44 people this year, boosting total employment above 100.
Because of the pandemic, this year has been about finding balance amid uncertainty, he said.
"But when you have great people on a team, and you give them a challenge like COVID, they rise to the challenge and figure out how to thrive and succeed."
Mr. Chalofsky said transparency has been a theme in 2020. With the COVID-19 pandemic forcing the SimpleTire team to work from home, he said, being open with the team and in constant communication was important for the business' success.
"It's been almost liberating," he said. "Once you're transparent about everything, we can all see a clear picture."
The company switched to working remotely the first week of March, and maintaining the "community" culture was certainly a challenge, he said.
He holds weekly virtual meetings with team members to share insights into the company or exchange ideas. The company also started a program called "Cross Pollination," where employees who don't often interact take some time to get to know each other.
And the company added a Slack channel to share family photos and personal news — a way of connecting with each other that would usually be done more casually in the office setting.
"You have to be really deliberate," Mr. Chalofsky said. "Those conversations you had in the breakroom are now a scheduled 15 minutes you have to put on your calendar every week, because you have to manufacture that (interaction)."
He said SimpleTire has tried to maintain its culture through virtual happy hours and sending out T-shirts, sweatshirts and other swag to employees. The company also started a number of committees — one focused on charity, for example, and another focused on women's issues — to bring people together.
Training new employees during the pandemic was a new challenge, but Mr. Chalofsky said they worked hard to create a remote onboarding plan for bringing new hires up to speed.
The company also uses the "buddy system" where new hires have someone to learn from and ask questions one-on-one.
Brittany Connor, who joined SimpleTire in July as the public relations and communications manager, said she wasn't necessarily looking for a new opportunity nor did she think about starting a new job during the pandemic. But the SimpleTire "talent acquisition" team really made an impression on her when they reached out.
"SimpleTire's culture is wonderful," she said. "It's been a unique time to join the team since I've been onboarded completely remote due to the pandemic, which is why it's been amazing to join a company that prioritizes their company culture during a time when we're unable to be together as a team in the office.
"I love the way the founders and our leadership team view ingenuity — we even award an 'Innovator of the Month' based on innovative ideas team members can submit.
"There's a real sense of grit and tenacity at SimpleTire as well."