PHILADELPHIA — SimpleTire L.L.C. has added a "visual search platform" dubbed SimpleSnap to its online shopping platform that allows consumers to use a smartphone photo of their tire sidewall to search for tires that match their vehicle's tire size.
SimpleTire said it has partnered with several technology companies to produce a visual search platform for its online tire sales platform.
SimpleSnap provides consumers with top tire recommendations personalized for them based on the smartphone photo they upload to SimpleTire.com, the company said.
"Since its inception in 2012, SimpleTire has been determined to create an easier end-to-end experience that empowers motorists to take the wheel when it comes to buying and replacing their tires. But many motorists don't know where to start," the company said.
"A recent survey by SimpleTire with Wakefield Research found that only one in five U.S. drivers are completely confident they know their car's precise tire size without looking and nearly half (46%) cite finding the right information as one of the top challenges when buying and replacing their tires."