DIAMOND BAR, Calif. — The SEMA Wheel & Tire Council has expanded its membership to include companies active in the suspension and brake sector and is now the SEMA Wheel, Tire, Suspension & Brake Council (WTSBC).
The expansion marks a significant shift towards uniting industry companies to further collaborate and network on similar challenges, as well as gain access to programs and resources that can help them thrive in their business, the Specialty Equipment Market Association (SEMA) said.
"Expanding the council presents a unique opportunity to be more cross-functional and interconnected on opportunities and challenges that these four communities face," WTSBC Chair Michael Lusso, a sustaining engineering manager for Coats Co., said.
"The expansion will be pivotal in building a larger platform for fundamental discussion, which will help us to drive the market and wield a stronger voice."
Lusso said the complexity of advanced technology such as electric and autonomous vehicles, Advanced Driver Assistance Systems (ADAS), emissions compliance and global competition are some of the challenges that members can come together to learn about and discuss.
"The WTSBC offers a community where wheel, tire, suspension and brake companies can learn and grow through targeted education sessions, information sharing and networking opportunities," WTSBC Director Nicole Bradle said.
"Members also receive exclusive access to leadership development and volunteer opportunities, member spotlights in SEMA News, and a bi-monthly newsletter keeping members informed on their ongoing benefits."
WTSBC membership is open to manufacturers, importers, distributors, dealers and service providers.
For more information, contact Nicole Bradle at [email protected].
