DIAMOND BAR, Calif. — Visitors to the 2021 SEMA Show will experience a revamped and enlarged trade show, thanks to the completion of a fourth exhibit hall at the Las Vegas Convention Center (LVCC).
This year's show, scheduled for Nov. 2-5, will include exhibit space in the LVCC's newly constructed West Hall, a 1.4 million-sq.-ft. facility completed in January during the COVID-19 shutdown, according to the Specialty Equipment Market Association (SEMA), organizer of the annual SEMA Show.
The new facility — which occupies space that previously was a parking lot immediately west of the LVCC's North Hall — will house exhibitors from the Restyling & Car Care Accessories, Powersports & Utility Vehicles, and Truck, SUV & Off-Road sections, SEMA said.
Moving these sections to the new hall will allow SEMA to optimize the floor plan throughout the LVCC's other halls as well as offer room for new features and enhancements. The new hall is connected to the North Hall via a sky bridge over Paradise Road.
The realignment is one element of a comprehensive plan to enhance the entire attendee experience, SEMA said, connecting exhibitors with buyers throughout the four-day event with engaging and interactive features and activities.